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Mass Communication Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. CREDIBILITY OF ONLINE SHOPPING: AN ASSESSMENT OF CITIZENS PERCEPTION OF PAY ON D...

  » ABSTRACT The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. More importantly the Internet has added a new dimension to the traditional method of retail shopping (Fragale& Heath, 2014). subsequently, consumers are rapidly adopting Internet shopping and shopping malls are becoming popular than ever before(Kiousis, 201...Continue Reading »

  Item Type: Project Material |  65 pages |  3,963 engagements | 

• 2. AUDIENCE PERCEPTION OF THE ROLE OF WOMEN IN ADVERTISEMENTS

  » ABSTRACT Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral parts of newspaper. It plays different roles depending on the cartoon and caption used. Cartoon for many is for entertainment and funny graphics. One of the major reasons for using cartoon in newspapers is to set agenda on current issue or matter which may neither be expressed by news and fea...Continue Reading »

  Item Type: Project Material |  65 pages |  3,217 engagements | 

• 3. AUDIENCE PERCEPTION OF THE ROLE OF SPORT JOURNALISM IN SPORT DEVELOPMENT IN NIGE...

  » ABSTRACT If there is anything that has given Nigeria  the brightest positive image in the eyes of the international community within the past five decades, it is sports. Of all the sports that the nation has participated in on the global scene, three tower high above all others in terms of the glory they have brought the country. They are football, athletics and boxing, in that order. In athleti...Continue Reading »

  Item Type: Project Material |  65 pages |  3,414 engagements | 

• 4. AUDIENCE PERCEPTION OF THE INFLUENCE OF AFRICAN COMMUNICATION CHANNEL IN DISSEMI...

  » ABSTRACT The role of traditional  media communication have been very significant in rural development since the turn of this century, and with the advent of new media, the forms and ways of communication have become more specialized. Every human society has developed its traditional modes and channels of communication which characterize its existence, organization and development. These communic...Continue Reading »

  Item Type: Project Material |  65 pages |  3,177 engagements | 

• 5. AUDIENCE PERCEPTION OF OBSTRUCTIVE ADVERTISEMENT IN SUPER STORY

  » ABSTRACT Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used both to select the programmes in which to advertise and to negotiate the rates for huge sums of money in advertising spending. While measures of the programme audience are appropriate for marketers considering branded entertainment (i.e., product placement), programm...Continue Reading »

  Item Type: Project Material |  65 pages |  3,097 engagements | 

• 6. ATTITUDE OF FEMALE MASS COMMUNICATION STUDENT TOWARD JOURNALISM AS A CAREER

  » ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and Africa (Frohlich 2004; Creedon 1993; Kosicki & Becker 1992; Peterson 1988). However, it has been observed that there is a disproportionate number of practicing female journalists who graduate from these programmes (Jurkowitz 2003). The number of female students graduating from journ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,081 engagements | 

• 7. ASSESSMENT OF NEWSPAPER READERSHIP AMONG ADOLESCENCE

  » ABSTRACT In the early 1990’s, newspaper communication technologies was introduced to the public   as online newspaper (Peter & Valkenburg, 2009). Many authors, such as Dr. Norman Nie of Stanford University, predicted that these forms of technology would negatively impact on undergraduates social lives, and reduce their sense of well being (Peter & Valkenburg, 2009).. It was also assumed that ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,041 engagements | 

• 8. ASSESSMENT OF GROUP COMMUNICATION CAMPAIGN ON MIDWIFE SERVICE SCHEME AGAINST CHI...

  » ABSTRACT Nigeria ranks among the nations with the highest mortality rates in the world going by the cur rent maternal mortality ratio (MMR) of 630/100,000 live births. The utilisation of maternal health services is known to be associated with improved and maternal health outcomes among women. In order to encourage the use of health services by women in various communities, the most prominent commu...Continue Reading »

  Item Type: Project Material |  65 pages |  3,075 engagements | 

• 9. AN EVALUATION OF RADIO PROGRAMMES AS A TOOL FOR EMPOWERING NURSING MOTHERS IN TH...

  » ABSTRACT This study is an attempt to shed light on the role of radio programmes as a tool for empowering nursing mothers in the fight against infant mortality in Kaduna state. The study adopted the method of triangulation that include content analysis, survey method of questionnaires, participatory observation and interview to achieve its objectives. Radio as a blind medium of mass communication i...Continue Reading »

  Item Type: Project Material |  65 pages |  3,340 engagements | 

• 10. AN ASSESSMENT OF AUDIENCE PERCEPTION OF COMMERCIAL BREAK

  » ABSTRACT Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements are worthless to advertisers unless the consumer toward whom the advertisement is directed pays attention to it. Existing literature suggests that slotting commercial at moments when a consumer is fully involved with the content of the programme is strategi...Continue Reading »

  Item Type: Project Material |  65 pages |  3,023 engagements | 

• 11. A SURVEY RESEARCH ON THE VIEWERSHIP OF SILVERBIRD (STV) STATION BY THE POPULACE

  » ABSTRACT Silverbird television was established in 1980 by Ben Murray Bruce (Chairman) and his major aim was to provide family entertainment and relaxation. The first major breakthrough by the firm in media and entertainment was in 1997 (silverbird Group, 2008) when transformations where made to the existing style of radio broadcast in Nigeria with the introduction of Rhythm Fm. This invention did ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,576 engagements | 

• 12. A STUDY OF TELEVISION PROGRAMME CONTENT AND AUDIENCE PREFERENCE

  » ABSTRACT The Nigerian Television Authority also known as NTA was inaugurated in 1977 and is the government owned body in charge of television broadcasting in the country. NTA claims to run the biggest television network in Africa with stations in several parts of Nigeria. Formerly known as Nigerian Television (NTV), the network began with a takeover of regional television stations in 1976 by the t...Continue Reading »

  Item Type: Project Material |  65 pages |  3,358 engagements | 

• 13. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS

  » Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view...Continue Reading »

  Item Type: Project Material |  65 pages |  6,216 engagements | 

• 14. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES

  » Abstract In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigated...Continue Reading »

  Item Type: Project Material |  65 pages |  4,327 engagements | 

• 15. COMPARATIVE STUDY OF SOCIAL MEDIA AND RADIO STATIONS PREFERENCE FOR ASSESSING NE...

  » CHAPETR ONE INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of data collection 3.3 Population of the study 3.4 Sampling and ...Continue Reading »

  Item Type: Project Material |  60 pages |  5,695 engagements | 

• 16. RISING TREND IN THE USE OF SOCIAL MEDIA NETWORKS BY STUDENTS IN SEEKING INFORMAT...

  » Abstract In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The study looked into the rising trend in...Continue Reading »

  Item Type: Project Material |  75 pages |  6,876 engagements | 

• 17. IMPACT OF ONLINE NEWS ON THE READERSHIP OF HARDCOPY NEWSPAPERS

  » Abstract The research examines the impact of online news on the readership of hardcopy newspapers among University of Lagos students. Reading from online news websites, blogs, social media are on the increase among students as technology is becoming more advanced to the extent that students can access newspaper online using their Smartphone, GPRS enable phone, therefore, led to the sales of few ...Continue Reading »

  Item Type: Project Material |  65 pages |  5,276 engagements | 

• 18. SOCIAL MEDIA AS AGENDA SETTERS IN THE 2015 GENERAL ELECTION IN NIGERIA

  » Abstract The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the 2015 General Election in Obabra Local Government of Cross Rivers state. The research, therefore, ex...Continue Reading »

  Item Type: Project Material |  65 pages |  3,269 engagements | 

• 19. COMPARISM OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMATI...

  » CHAPTER ONE 1.0       Introduction 1.1       Background of the Study             A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of the journalist changed. The incep...Continue Reading »

  Item Type: Project Material |  65 pages |  3,368 engagements | 

• 20. SOCIAL MEDIA AS TOOLS FOR POLITICAL EDUCATION

  » Abstract The study basically examined the influence of social media as tools for political education: a study of Facebook and Twitter in the 2015 Presidential election. The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio economic and particularly political development of Nigeria. It offers platform for political debates, pol...Continue Reading »

  Item Type: Project Material |  65 pages |  3,665 engagements | 

• 21. IMPACT OF SOCIAL MEDIA MALARIA CAMPAIGN ON FACEBOOK AND TWITTER AMONG STUDENTS

  » Abstract The research examines the Impact of Social Media Malaria Campaign on Facebook and Twitter using Osun State Polytechnic, Iree as a case study. It is observed that in this era of Information and Communication Technology, social media especially facebook, and twitter have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine ...Continue Reading »

  Item Type: Project Material |  65 pages |  3,315 engagements | 

• 22. THE PLACE OF SOCIAL MEDIA IN THE PRESENT ICT ERA

  » CHAPTER ONE 1.0    Introduction 1.1    Background to Study Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to us...Continue Reading »

  Item Type: Project Material |  65 pages |  3,509 engagements | 

• 23. SOCIAL AND TRADITIONAL MASS MEDIA AS EFFECTIVE TOOLS OF PUBLIC RELATIONS

  » Abstract The use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals. Because this new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communicat...Continue Reading »

  Item Type: Project Material |  65 pages |  3,413 engagements | 

• 24. PLACE OF TWITTER AS A SOCIAL MEDIUM FOR INFORMATION DISSEMINATION

  » Abstract The research explores Twitter as a medium of communication among University of Lagos. There is no doubt about the fact that the world is in a global village. Today the world is now compressed into a single electronic room where information from far and near are exchanged with a click of mouse and touch of screen. Survey as a quantitative research method was adopted. Data were coll...Continue Reading »

  Item Type: Project Material |  65 pages |  2,961 engagements | 

• 25. INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG YOUTH ONLINE

  » ABSTRACT This research investigates the influence of new media on public opinion and cyber activism. However, cyber activism or online activism or better called internet activism has been a grown concept on the internet for a long time in Western world but a new innovation in developing or Africa continent as the continent just embraced ICT in less than two decades. Survey research method was adop...Continue Reading »

  Item Type: Project Material |  65 pages |  3,751 engagements |