ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENT
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,413 times
INSTANT PROJECT MATERIAL DOWNLOADAbstract
The basic thrust of this research was to examine the attitude and perception of Undergraduates towards Film or in-film advertisement using Crawford University students as case study. It was observed that for any organization either profit making or non-profit making to succeed in this competitive society, the need for extra ordinary advertising approach, strategies and tactics need not to be overemphasized and film advert is one of the approach. Survey research method was adopted coupled with 120 copies of questionnaires that were administered to the respondents who were selected via probability technique (simple random method) and 110 copies were retrieved. The frequency and percentage method of data analysis was used. However, from the findings, it is obvious that in film advertising has done lots of good things for advertisers and commercials because it helps reach the targeted youth audience while Crawford University students considered brand placement in the movies an effective advertising channel because it is catchy in nature. It was recommended that advertisers or advert agencies should be aware that most of the film lovers are kids, adolescents and youths therefore, advertisers should avoid the use of raw or picture that can have negative effect on children, indolence and youth mental and social behaviour.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
EXPLORING THE CONTRIBUTION OF SOCIAL MEDIA TOWARDS THE PROMOTION OF YOUTHS POLITICAL INTEREST IN NIG...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media platforms have fundamentally transformed the global landscape of human interactio...More »
Item Type: Project Material | 54 pages | 245 engagements |
- 2.
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRA...
AN ASSESSMENT OF THE USE OF SOCIAL MEDIA PLATFORM AS SOURCES OF OBTAINING NEWS UPDATE AMONG UNDERGRADUATES STUDENTS OFNOVENA UNIVERSITY CHAPTER ONE...More »
Item Type: Project Material | 54 pages | 206 engagements |
- 3.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 1,460 engagements |
- 4.
THE ROLE OF MASS MEDIA IN INFORMING THE PUBLIC ON HERDSMEN ACTIVITIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background Of Study Mass media is a technology that aims to meet a large number of people. It is the most popular...More »
Item Type: Project Material | 56 pages | 781 engagements |
- 5.
AN EVALUATION OF THE ROLE OF TELEVISION MEDIA IN THE CULTURAL PROMOTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human survival and civilization are fundamentally based on culture, and this reflects in its d...More »
Item Type: Project Material | 54 pages | 1,370 engagements |
- 6.
AN ANALYSIS OF THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS DISSEMINATION BY BROADCAST MEDIA IN ABUJ...
CHAPTER ONE: INTRODUCTION Background of the Study The mass media are tools for mass communication that have unique responsibilities to keep memb...More »
Item Type: Project Material | 54 pages | 1,711 engagements |