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A STUDY OF CHALLENGES FACING INDEPENDENT BROADCAST PROGRAMME PRODUCERS

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ABSTRACT
          This research work was conducted to ascertain the challenges facing independent programme producer broadcasting industry.
          The first chapter comprises of introduction in the world of electronic transmission with the use of medium with free lancer writing for different medium with backgrounds of study and to know if target audience actually watch programme package by independence producer.
          The second chapter talks about the literature review based on what great authors have written on the role of media that has a correlation with the research work, with theoretical review that talks about.
          Moreso, the third chapter contains methodology, rating for survey areas, procedure foe sample selection and method of opinion sampling.
The fourth chapter contains the analysis of data for this project. The basic research instrument used was procedure for choosing sampling, method of opinion sampling and method of data analysis, interpretation and presentation of the collected data.
The last chapter talks about summary of findings and recommendation.
CHAPTER ONE
1.1     INTRODUCTION
          Imagine a world without electricity, no electric oven, no television set, and no stereo. Electric circuit has been more than convenience to mankind. It has recreated our environment and radically altered our life style.
          Electricity seems to have become part of that thing never of civilization that keeps some of us from reverting to our primal selves from the coffee pot to the duplicating machine, we have come to rely on electricity in virtually all faces of our day to day activities.
          The television makes use of visual imaginary in our mass mediated society and it has affected lives, both positively and negatively most especially through it program. It represent a sight and sound medium of communication, which transit sound and pictures from a broadcasting studio to millions of homes through electronic magnetic radiation.
          According to Ifedayo Daramola (2003) in one of his books, Introduction to Mass Communication. It is a medium of entertainment, information and education through which message is sent to hundreds of millions of mind simultaneously.

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