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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One
2. THE IMPACT OF MODERN PACKAGING ON PRODUCT SALES
» IN COSMETICS INDUSTRY (A CASE STUDY OF P.Z INDUSTRY PLC) ABSTRACT This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. …Continue Reading »
3. THE PROBLEM AND PROSPECTS OF MARKETING AUTOMAINTENANCE
» SERVICE IN ENUGU METROPOLIS TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many people have myopic ideas about marketing, they misconceive…Continue Reading »
4. ADVERTISING AND SALES OF BEVERAGES IN ENUGU URBAN
» (A CASE STUDY OF BOURNVITA PRODUCT MADE BY CADBURY NIG. PLC) ABSTRACT This study is designed to evaluate impact of advertising strategies of beverages industry with special reference to Cadbury Nig. Plc. From the research, we want to find out whether advertisement is an important tool in ma…Continue Reading »
5. ASSESSMENT OF THE PRACTISE OF MARKETING CONCEPT IN BANKING INDUSTRIES IN NIGERIA.
» (A CASE STUDY OF AFRIBANK NIG. PLC, ENUGU) ABSTRACT The purpose of this study is to find out the extent to which the banking industry practise marketing concept bearing in mind the poor quality of services rendered in our banks. In order to achieve a good result, the researche…Continue Reading »
6. EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS IN ENUGU STATE.
» (A CASE STUDY OF ALPHA POULTRY EMENE IN ENUGU STATE) ABSTRACT This research work “EFFECTIVE AND EFFICIENT MARKETING OF POULTRY PRODUCTS” in Enugu State using poultry farms in Ujodo Local Government Are is a study that is crucial for the improvement of poultry establishment in U…Continue Reading »
7. PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROPOLIS
» PROBLEMS OF BRAND PREFERENCE AMONGST USERS OF SKIN CARE PRODUCTS IN ENUGU METROPOLIS project will be ready in three days…Continue Reading »
8. MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING.
» MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU STATE. ABSTRACT This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant pe…Continue Reading »
9. PROBLEM ASSOCIATED WITH GENERAL ACCIDENT CLAIMS IN NIGERIA
» (A STUDY OF SOME SLEECTED INSURNACE COMPANIES) TABLE OF CONTENTS Title page i Dedication …Continue Reading »
10. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY
» (A Case Study Of Nicon Insurance Company Plc) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as th…Continue Reading »
11. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR
» The Effectiveness Of Public Relations Practice In The Oil Sector (A Case Study Of African Petroleum Plc Port harcourt). Abstract African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very important for …Continue Reading »
12. THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE
» (A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance m…Continue Reading »
13. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS
» (A Comparative Study Of Daily Sun Newspaper And Newswatch Magazine) ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of prefe…Continue Reading »
14. AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING
» An Overview Of Importance Of Enrichment In Food Processing ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during f…Continue Reading »
15. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY
» Customer Services In Financial Institutions, A Step Towards Improving Profitability (A Case Study Of Union Bank Plc, Oko) ABSTRACT DUE TO THE IMPORTANCE OF CUSTOMERS SERVICE IN THE BUSINESS WORLD. MANY PRIVILEGED ORGANIZATIONS MOST ESPECIALLY THE FINANCIAL INSTITUTIONS ARE NOW DEPENDING STR…Continue Reading »
16. MANAGEMENT OF LIFE ASSURANCE FUND IN NIGERIA INSURANCE INDUSTRY
» (A Case Study Of Union Assurance Limited) ABSTRACT It is common to see report of business falling than business succeeding almost always, the failure or success of a business can be attributed to its management. When a business is mismanaged, it will lead to liquidation, the company will no…Continue Reading »
17. SMALL-SCALE INDUSTRIES DEVELOPMENT
» Small scale Industries Development In Anambra State: Problems And Prospects (A Case Study Of Awka And Nnewi Industrial Areas) ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE…Continue Reading »
18. THE IMPACT OF FINANCIAL ACCOUNTING REPORT ON THE CORPORATE PERFORMANCE
» The Impact Of Financial Accounting Report On The Corporate Performance (A Case Study Of Nigeria Breweries Plc) ABSTRACT The research work “The Impact of Financial Accounting Report on the Corporate Performance”, basically aims at how financial accounting reports has helped in advanci…Continue Reading »
19. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET
» (A Case Study Of 7up Bottling Company Nig. Plc, 9th Mile Corner Enugu) ABSTRACT THIS RESEARCH WORK IS DESIGNED TO EXAMINE THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET, WITH PARTICULAR REFERENCE TO 7UP BOTTLING COMPANY NIG. PLC, 9TH…Continue Reading »
20. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING
» IN ENUGU METROPOLIS ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set b…Continue Reading »
21. CONSUMER PERCEPTION OF PRODUCT SALES PROMOTION
» (A SURVEY OF CONSUMERS IN ENUGU METROPOLIS) ABSTRACT This study focused on the consumer perception of product sales promotion in Enugu metropolis the need for this study is to know whether sales promotion actually creates awareness for product. The following objectives one being set up by the …Continue Reading »
22. CONSUMER PREFERENCE ON TOOTHPASTE BRANDS
» IN ENUGU METROPOLIS ABSTRACT This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the ma…Continue Reading »
23. DISTRIBUTION CHANNEL/STRATEGIES FOR BREAD
» IN ENUGU STATE ABSTRACT The study conducted to examine how unemployment has been reduced through cooperative to Enugu North Local Government Area, from the year 2000 – 2004. In the course of this investigation, researcher objective and hypothesis were formulated. Both primary and secondar…Continue Reading »
24. EFFECT OF PRICE ON CONSUMERS’ PATRONAGE OF MARY KAY PERFUME
» IN ENUGU METROPOLIS ABSTRACT Price plays a very important role both within the organization and in the national economy. For example, if consumers accept a product at a fairly high price, the producer will be certain of covering his cost as well as paying the staff well and still making a humb…Continue Reading »
25. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
» EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU METROPOLIE) ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu m…Continue Reading »
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