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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. EFFECT OF MARKET SEGMENTATION ON SALES PERFORMANCE OF BEVERAGE INDUSTRIES

  » CHAPTER ONE INTRODUCTION 1.1      Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored...Continue Reading »

  Item Type: Project Material |  50 pages |  4,687 engagements | 

• 2. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETIN...

  » ABSTRACT This project examined the role service delivery in accessing completive advantage in marketing – using specifically Airtel Nigeria Plc. Thus, the project had the following as object (i) to determine what constitutes effective customer service for a typical service – oriented telecoms company like Airtel Nigeria, (ii) to examine the roles that marketing strategies could play influencin...Continue Reading »

  Item Type: Project Material |  50 pages |  4,192 engagements | 

• 3. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA

  » ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small scale business.   Also the study was focused on analyzing and assessing the marketing activities of small scale business, with a special reference on Aqua Rapha (Go...Continue Reading »

  Item Type: Project Material |  50 pages |  8 engagements | 

• 4. THE EFFECT OF BRANDING ON PRODUCT MARKETING

  » ABSTRACT The project work is designed to give insight to the effect of branding on product marketing.  This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness.  This is because it is branding that distinguishes similar products of different ma...Continue Reading »

  Item Type: Project Material |  50 pages |  15,500 engagements | 

• 5. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS

  » ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government.   This is true in the sense that most of the viable shoe industries are almost at the verge of liquidatio...Continue Reading »

  Item Type: Project Material |  50 pages |  4,986 engagements | 

• 6. EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literature...Continue Reading »

  Item Type: Project Material |  50 pages |  5,255 engagements | 

• 7. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF NEWS INFORMAT...

  » CHAPTER ONE 1.0 Introduction 1.1 Background of the Study A century and half ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of the journalist changed. The inception of information communication technology ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,054 engagements | 

• 8. PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS

  » Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that very often they clicked like, share, comment and view...Continue Reading »

  Item Type: Project Material |  50 pages |  5,137 engagements | 

• 9. USING INFORMATION TECHNOLOGY AND SOCIAL MEDIA TO ENHANCXE INFORMATION SHARING AN...

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  5,078 engagements | 

• 10. USE OF SOCIAL MEDIA AS A CHANNEL OF INFORMATION AND COMMUNICATION

  » Abstract   In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The study looked into the rising trend...Continue Reading »

  Item Type: Project Material |  50 pages |  5,678 engagements | 

• 11. PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatur...Continue Reading »

  Item Type: Project Material |  50 pages |  4,443 engagements | 

• 12. AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literature...Continue Reading »

  Item Type: Project Material |  50 pages |  5,249 engagements | 

• 13. IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIAN WITH A FOCUS ...

  » ABSTRACT The aim of this study was to determine the impact of social media on modern journalism practices in Nigerian with a focus on journalists within Lagos metropolis. As the inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,056 engagements | 

• 14. EXAMINATION OF THE IMPACT OF INTERNET ON RADIO BROADCASTING

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  4,708 engagements | 

• 15. IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  4,029 engagements | 

• 16. IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA

  » Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms   Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual Clarification 2:2 Theoretical Framework 2:3 Literatures...Continue Reading »

  Item Type: Project Material |  50 pages |  4,672 engagements | 

• 17. IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL MEDIA OF COMMUNICATION

  » Abstract The study examines the impact of facebook and 2Go as an effective interpersonal media of communication with specific focus on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the world is completely in a global village as postulated by Professor Marshall McLuhan, according to him the world is now compressed into a single electronic room where information...Continue Reading »

  Item Type: Project Material |  50 pages |  4,139 engagements | 

• 18. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION

  »  Abstract In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM and 2go and many others have revolutionalised and redefined monopoly of news and information by mass media (radio, television, newspaper and magazine industries) as it enhanced citizen participation in news gathering and dissemination. The research investigate...Continue Reading »

  Item Type: Project Material |  50 pages |  4,542 engagements | 

• 19. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION

  » CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Many authorities have contributed immensely to the success of defining public relations. According to Jerkins (1985), defines public relations as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics. According to International Public Relations Institute (IPRI) has...Continue Reading »

  Item Type: Project Material |  50 pages |  4,254 engagements | 

• 20. THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCAL...

  » ABSTRACT This work desires because of the need to know the importance of impact of Commercial Bank lending to small scale industries both internal and external. The chapters one of this works lead us to the introduction of this work, the definition of small—scale and its instruments. They role the play and the Commercial lending securities. The chapter two led us to the definitions of the term u...Continue Reading »

  Item Type: Project Material |  50 pages |  4,515 engagements | 

• 21. THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODU...

  » ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National Diploma (HND) in marketing school of business and management technology, federal polytechnic Nekede Owerri Imo State. I cannot say for sure that this is the first write up, be it in term paper, pr...Continue Reading »

  Item Type: Project Material |  50 pages |  5,268 engagements | 

• 22. THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT

  » CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the other hand, problems relating to rural inaccessibility have continued to plague the world, and in particular, Nigeria Agriculture, it is on this basis ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,592 engagements | 

• 23. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

  » ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research quest...Continue Reading »

  Item Type: Project Material |  50 pages |  5,505 engagements | 

• 24. THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TAB...

  » ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve the goal of the study, the closed ended r4esearch was used to study (twenty one) table water manufacturers, where questionnaire were administered to 18 respondents in order to obtain first hand information after ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,529 engagements | 

• 25. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE

  » CHAPTER ONE 1.0  INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is one of constantly monitoring the market and adjustin...Continue Reading »

  Item Type: Project Material |  50 pages |  4,647 engagements |