ABSTRACT

This research project examines the impact of strategic planning to the development of small scale as a means of reducing unemployment. Survey design was adopted with simple random sampling methods as means of selection.

Primary source of data collection was adopted with the use of a well structured questionnaire. One hundred questionnaires were distributed to small scale business owners in lagos.

Data gathered were presented in table in percentile. Hypotheses formulated were tested with Chi-Square analysis. The test resulted into rejecting the null hypotheses and accepting the alternate hypotheses.

Conclusions were made that Small-scale business owners have significant business strategies to differentiate themselves from competition, Small-scale business owners have significant competitive priorities to outperform competitors and small-scale business owners significantly undertake market analysis to determine the need of customers.

TABLE OF CONTENT

CHAPTER ONE: INTRODUCTION

1.1              BACKGROUND OF STUDY

1.2              STATEMENT OF THE PROBLEM

1.3              PURPOSE OF THE STUDY

1.4              RESEARCH QUESTIONS

1.5              STATEMENT OF HYPOTHESIS

1.6              SIGNIFICANCE OF THE STUDY

1.7              SCOPE OF THE STUDY

1.8              DEFINITION OF TERMS

CHAPTER TWO: LITERATURE REVIEW

2.1              INTRODUCTION

2.2              STRATEGIC PLANNING

2.3              SMALL-SCALE BUSINESS

2.4              BUSINESS STRATEGY OF SMALL-SCALE ENTERPRENEURS

2.5              CORE COMPETENCE OF SMALL-SCALE ENTERPRENEURS

2.6              MARKET ANALYSIS IN SMALL-SCALE BUSINESS

2.7              SUMMARY

CHAPTER THREE: RESEARCH METHODOLOGY

3.1              INTRODUCTION

3.2              RESEARCH DESIGN

3.3              SAMPLE DESIGN

3.4              METHOD OF DATA COLLECTION

3.5              VALIDITY AND RELIABILITY OF THE INSTRUMENT

3.6              OPERATIONALIZATION AND MEASURMENT PROCEDURE

3.7              METHOD OF DATA ANALYSIS

CHAPTER FOUR: DATA PRESENTATION ANALYSIS

4.1              INTRODUCTION

4.2              RESPONSE RATE

4.3              CLASSIFICATION OF RESPONDENTS (BUSINESS)

4.4              ORDER OF DATA PRESENTATION AND ANALYSIS

4.5              BUSINESS STRATEGY

4.6              ADAPTATION OF ENVIRONMENT TURBULENT

4.7              COMPETITIVE PRIORITIES

4.8              MARKET ANALYSIS

4.9              SUMMARY OF FINDINGS

CHAPTER FIVE: DISCUSSION, CONCLUSION AND RECOMMENDATION

5.1              INTRODUCTION

5.2              DISCUSSION OF FINDINGS

5.3              CONCLUSION

5.4              RECOMMENDATION

5.5              SUGGESTION FOR FURTHER RESEARCH

REFERENCES

APPENDIX

LIST OF TABLES

3.1              DISTRIBUTION OF SUBJECTS IN SAMPLE

3.2              SPECIFICATION OF QUESTIONNAIRE ITEMS PER CATEGORY OF ISSUES INVESTIGATED

4.1        RESPONSE RATE OF QUESTIONNAIRE CIRCULATED

4.2        BUSINESS SURVEYED

4.3              EXPANSIONS AND DEVELOPMENT AS GROWTH OBJECTIVES OF SMALL SCALE BUSINESS

4.4        BUSINESS STRATEGY OF SMALL-SCALE BUSINESSES

4.5        MEASURE OF SUCCESS IN SMALL-SCALE BUSINESS

4.6              MEASURE OF ADAPTATION TO ENVIRONMENTAL TURBULENT BY SMALL-SCALE

4.7              COMPETITVE PRIORITIES OF SMALL-SCALE BUSINESS

4.8              SOURCE OF VIABLE SMALL-SCALE BUSINESS