Home » Psychology » EFFECTS OF TELE-ADVERTS ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUN...
EFFECTS OF TELE-ADVERTS ON THE NATURE AND PATTERN OF CONSUMERS PSYCHOLOGICAL FUNCTIONING
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | 1 order. | Marked useful: 4,576 times
INSTANT PROJECT MATERIAL DOWNLOADABSTRACT
This work reports the results of an experiment carried out among consumers of three competing brands of toothpaste in Lagos Metropolis. The study examined the effects of consumers’ gender, age and exposure to advertorials on the nature and patterns of psychological functioning. The study was anchored on the “associationist bond concept” which is alternatively called the principle of “connectionism” developed by Thorndike. Data were collected from 40(comprises of 20 males and 20 females) randomly selected unsuspected consumers in an experimental set up. Result reveals significant positive correlation between factual memory, visual cognition, and consumer preference and brand awareness. Also, results of MANOVA conducted shows that exposure to advert had significant effect on factual memory, visual cognition and brand awareness respectively. Similarly, interaction between gender and age and between age and exposure to advertorials were significant on consumer’s visual cognition respectively. Specifically, result indicated that visual cognition was higher among young adult irrespective of their gender when they are exposed to tele-adverts. Also, visual recognition was higher among adults who are exposed to advertisement than adults who are not exposed to advertisement. Theoretical and practical implications of the finding are discussed in the light of the challenges demanded by globalization, increased competition and the danger of deceptive advertisement on advertising as a whole.
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
INVESTIGATION OF THE EFFECT OF SEXUAL ASSAULT ON SOCIOECONOMIC DEVELOPMENT IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the study sexual assault in society is unequivocally recognised as a criminal act that affects not only ...More »
Item Type: Project Material | 54 pages | 555 engagements |
- 2.
SURVEY ON THE PREVALENCE OF SPORTS BETTING AMONG SENIOR SECONDARY SCHOOL STUDENTS IN SOUTH-EAST, NIG...
SURVEY ON THE PREVALENCE OF SPORTS BETTING AMONG SENIOR SECONDARY SCHOOL STUDENTS IN SOUTH EAST, NIGERIA CHAPTER ONE INTRODUCTION Background of...More »
Item Type: Project Material | 57 pages | 554 engagements |
- 3.
EXAMINATION OF THE IMPACT OF ONLINE SPORTS BETTING ON UNIVERSITY STUDENTS IN NIGERIA: A PERSPECTIVE ...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study In African culture, the prevalence of online sports betting has risen significantly, and th...More »
Item Type: Project Material | 54 pages | 492 engagements |
- 4.
IMPACT OF PARENTING STYLE ON THE EMOTIONAL INTELLIGENCE OF ADOLESCENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Adolescence is a period of transition from childhood to adulthood. It is a period that t...More »
Item Type: Project Material | 54 pages | 1,762 engagements |
- 5.
AN INVESTIGATION OF THE EFFECT OF RAPE ON SOCIAL STIGMATIZATION OF VICTIMS IN INDIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study The social stigmatization of victims of rape is a dreadful crime that has profound and complic...More »
Item Type: Project Material | 54 pages | 906 engagements |
- 6.
AN INVESTIGATE OF SEXUAL VIOLENCE AGAINST WOMEN IN INDIA
CHAPTER ONE INTRODUCTION 1.1 Background of the study Sex is often defined as the inherent biological distinction between males and females. Although t...More »
Item Type: Project Material | 54 pages | 1,126 engagements |