Home » Mass Communication » AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRAINTS ASSOCIATED WITH SMALL BUSINES...
AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS USE OF E-COMMERCE
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 3,829 times
Delivery: Within 24 hoursEXECUTIVE SUMMARY
Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for many small firms.
The main purpose of this study is to examine the potential benefits and constraints associated with small business use of e-commerce. The project firstly critiques existing relevant e-commerce and small business development literature to facilitate identification of key partial frames of guiding literature-based understanding. That understanding is then used to identify key research issues for a subsequent case study investigation and assessment of a small business, KPD Antiques and Collectables (KPD), which was commenced on a part-time basis utilizing a combination of traditional shop form retail outlet and online selling. Development of the business has stalled and the enterprise is struggling to fully utilize e-commerce to underpin its ongoing development. Assessment of the business is built up through face to face interviews with the owner manager, analysis of secondary documentation and assessment of the business’s current website.
Findings of the study revealed that small businesses whilst bestowed with possible advantages relating to smallness of operation and with regard to use of e-commerce in particular, also face size related problems and constraints – and specific potential difficulties with regard to effective uptake of e-commerce. Findings from the case study assessment supported much of the current existing literature-based understanding regarding small business difficulties associated with effectively anchoring-in e-commerce, including restraints of time, technical ability constraints and the issue of adequacy of owner manager e-commerce awareness and knowledge. But also gave specific focus to the issue of inadequate marketing and management of the e-commerce process: for example, the need for effective dovetailing of mainstream traditional business marketing effort and appropriate and creative e-commerce related marketing. Integral to this is the highlighting of how a small business could have ‘the best website in the land’ – but if insufficient numbers of people and the right potential customers in particular are unaware of that website it is of little use.
The study concludes with the offering of recommendation with regard to KPD development of effective business and marketing strategies focused on identification of and communication with potential customers, including enhanced on-line interaction with that customer base for the building of trust and ‘educating’ that customer base in terms of KPD product and service offerings – with the tackling of the issue of search engine optimisation being integral to this.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
THE ROLE OF RADIO IN PROMOTING HEALTHY LIFESTYLE CHOICES AMONG RURAL RESIDENTS
CHAPTER ONE INTRODUCTION 1.1 Background of the study Global health promotion strategies have increasingly recognised the significance of mass media, i...More »
Item Type: Project Material | 54 pages | 723 engagements |
- 2.
THE ROLE OF MASS MEDIA IN INFORMING THE PUBLIC ON HERDSMEN ACTIVITIES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background Of Study Mass media is a technology that aims to meet a large number of people. It is the most popular...More »
Item Type: Project Material | 56 pages | 360 engagements |
- 3.
AN EVALUATION OF THE ROLE OF TELEVISION MEDIA IN THE CULTURAL PROMOTION IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Human survival and civilization are fundamentally based on culture, and this reflects in its d...More »
Item Type: Project Material | 54 pages | 1,072 engagements |
- 4.
AN ANALYSIS OF THE EFFECT OF NEWS COMMERCIALIZATION ON NEWS DISSEMINATION BY BROADCAST MEDIA IN ABUJ...
CHAPTER ONE: INTRODUCTION Background of the Study The mass media are tools for mass communication that have unique responsibilities to keep memb...More »
Item Type: Project Material | 54 pages | 1,387 engagements |
- 5.
AN ASSESSMENT OF PUBLIC PERCEPTION ON THE ROLE OF MASS MEDIA IN THE CAMPAIGN AGAINST CHILD
LABOUR IN NIGERIA SOCIETY CHAPTER ONE INTRODUCTION 1.1 Background of the study The media, especially with regard to children, is a potent too...More »
Item Type: Project Material | 54 pages | 1,272 engagements |
- 6.
INFLUENCE OF NEWS BLOGGING ON JOURNALISM
ABSTRACT This study was carried out to examine the influence of news blogging on journalism: an assessment of student perception. the study ...More »
Item Type: Project Material | 54 pages | 1,519 engagements |